Looking to grow your career while making a real impact? At Farber Debt Solutions, we help Canadians overwhelmed by debt find a way out and regain control of their money.
Our award-winning, high-performing Marketing team is growing and we’re looking for a dynamic Content Marketing Manager to join us on contract. In this role, you will be responsible for leading the execution of our content strategy, working closely with internal, cross-functional teams, external agency partners, and freelancers to ensure alignment with organizational goals. You will help shape our brand's narrative and voice, driving engagement and growth through compelling, data-driven content.
The ideal candidate has a strong understanding of SEO best practices and knows how to create content that not only resonates with audiences but also performs in search. If you have a keen ability to balance storytelling with performance marketing, ensuring our content drives traffic, engagement, and conversions… we want to talk to you!
Key Responsibilities
Content Strategy Development:
Support the development of a comprehensive content strategy aligned with business objectives.
Identify target audiences, content themes, and distribution channels to drive engagement and conversions.
Ensure content reflects brand consistency, and tone of voice.
SEO-Driven Content Creation & Optimization:
Lead the creation, curation, and publication of high-quality, search-optimized content across multiple channels, including blogs, social media, video, email, and websites.
Leverage insights provided by our SEO agency to inform content decisions and ensure all content is optimized for search visibility and user experience.
Work cross-functionally with internal teams and external partners to produce engaging, informative, and compelling content that aligns with broader marketing campaigns.
Content Calendar & Workflow Management:
Develop and maintain a content calendar, ensuring alignment with key marketing initiatives and business objectives.
Manage workflows for content creation, approvals, and publication, coordinating with internal teams and external freelancers/agencies.
Content Distribution & Promotion:
Develop and execute distribution strategies to maximize reach and impact, leveraging organic and paid channels such as social media, email marketing, influencer partnerships, and content syndication.
Collaborate with the Performance Marketing team to optimize content for lead generation.
Performance Tracking & Analysis:
Monitor and analyze content performance using key metrics such as traffic, engagement, conversion rates, and SEO rankings.
Leverage analytics tools (e.g., GA4, Sprout Social) to gain insights and optimize content for better performance.
Conduct A/B tests and implement data-driven optimizations to improve content effectiveness.
Budget & Resource Management:
Manage the content marketing budget effectively, allocating resources efficiently for content creation, distribution, and promotion.
Oversee external content vendors, freelancers, and agency partners to ensure quality and timely delivery.
Industry Trend Monitoring & Innovation:
Stay up to date on content marketing trends, and SEO best practices.
Identify opportunities to innovate and push boundaries within our category.
The Fit
Curiosity & Enthusiasm – You’re passionate about content marketing, storytelling, and SEO, and always looking for ways to push boundaries. You thrive on testing and learning, continuously optimizing content strategies to drive results.
Data-Driven – You use analytics and SEO insights to inform content decisions and optimize for performance.
Communication – You’re an exceptional writer and presenter, confident in engaging stakeholders at all levels
Agility – A self-starter who can balance multiple projects, meet deadlines, and quickly adapt to feedback or changing priorities.
Technical Skills
Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
Experience with GA4, Sprout Social, and other content analytics tools
Familiarity with SEO tools like SEMrush, Ahrefs, or Moz is an asset
Experience in social media management tools is a plus
Ready to make an impact? Apply now and help us change lives through content that truly makes a difference.