Position: Senior Digital Product Manager
Location: Remote (Canada)
Industry: Financial Services
Department: Marketing
Employment Type: Permanent/Fulltime
Salary: $100,000-$120,000 + Bonus
Company Information
Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.
And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.
If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help.
Role Summary
The Digital Product Manager is responsible for defining channel strategy, roadmap, and execution of the organization’s digital products. This role offers the opportunity to build from the ground up a new digital service for debt solutions. It blends product management, UX oversight, and cross functional leadership to deliver high quality, customer centric digital experiences that drive business outcomes.
The ideal candidate is both strategic and hands on—able to guide product vision while owning the operational excellence of web platforms. They demonstrate a strong foundation in data-driven decision-making, web optimization principles, and UX/UI design, along with a proven track record in increasing conversions.
Key Responsibilities
Product Strategy & Roadmap
Lead the way in transforming digital services for debt solutions.
Align and communicate the digital product vision with business objectives.
Build and maintain a clear product roadmap, balancing customer needs, technical feasibility, and strategic priorities.
Conduct market research and competitive analysis to identify opportunities for product and web experience enhancements.
Define measurable goals and KPIs for digital product performance.
Digital Experience Ownership
Oversee digital platform performance and compliance with industry best practices.
Partner with marketing, CX and design partners to develop intuitive, inclusive user journeys and wireframes.
Ensure the digital ecosystem (web, portals, tools, etc.) reflects brand standards and customer expectations.
Analyze user behavior by utilizing GA4, heatmaps, session recordings, and user surveys to gather insights on user behavior and identify drop-off points in the user journey.
Execution & Delivery
Translate business and user needs into detailed requirements, user stories, and acceptance criteria.
Lead sprint planning, prioritization, and backlog management.
Collaborate with engineering, CX/UX design, and content teams throughout the product development lifecycle.
Oversee QA, testing, and release processes to ensure smooth launches.
User Insights & Optimization
Analyze user data, behavior patterns, and engagement trends to identify improvement opportunities.
Conduct A/B testing, usability studies, and feedback loops to validate assumptions and enhance experiences.
Continuously optimize conversion funnels, site performance, and user satisfaction.
Partner with marketing, customer experience, and operations to align digital initiatives with broader business needs.
Work with analytics teams to create and monitor digital CX metrics and KPIs to create actionable insights
Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics, insights, and recommendations to stakeholders.
Communicate product updates, decisions, and results clearly and consistently to leadership.
Cross-Functional Collaboration
Partner with marketing, customer experience, and operations to align digital initiatives with broader business needs.
Work with analytics teams to create and monitor digital CX metrics and KPIs to create actionable insights
Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics, insights, and recommendations to stakeholders.
Communicate product updates, decisions, and results clearly and consistently to leadership.
Qualifications
8+ years of experience in product management, digital product development, or web experience roles.
Strong understanding of product development methodologies (Agile, Scrum).
Proficiency in web analytics and testing tools (e.g., GA4, Hotjar, Optimizely, VWO).
Excellent communication, collaboration, and stakeholder management skills.
Ability to translate complex requirements into actionable tasks and clear documentation.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Understanding of SEO, web accessibility standards (e.g., WCAG), and performance optimization.
Comfort working with engineering teams and basic familiarity with HTML/CSS concepts.
Experience working with agencies or third-party development partners.
Background in SaaS, ecommerce, customer experience, or digital-first environments.
Key Competencies
Strategic thinking & digital fluency
Customer empathy & UX understanding
Analytical decision-making
Prioritization & problem-solving
Cross-functional leadership
Clear communication & storytelling
Continuous improvement mindset
Adaptability & resilience
Benefits, and Perks
Our Culture at Farber
At Farber, we’re in the business of helping people—and this ethos extends not only to our clients, but to our employees, partners. We are committed to taking action and to deliver an inclusive, diverse, and equitable workplace that our staff experience every day. This commitment also shapes our culture, which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events, and consists of staff volunteers, they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.
Farber encourages applications from all qualified candidates who represent the diversity of Canada.
If you require any accommodations throughout the recruitment process—including alternate interview formats, accessible materials, or any other accommodations—we encourage you to contact us at careers@farbergroup.com.