Position: CRM Marketing Manager
Location: Remote
Industry: Financial Services
Department: Marketing
Employment Type: Permanent/Fulltime
Salary: $85,000 - $105,000 + 15% Performance Bonus
Company Information
Farber is one of Canada’s oldest, largest, and most respected independent debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has over 300 employees working across the country and has helped well over 200,000+ Canadians with their debt.
And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring highly experienced, enthusiastic, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.
If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help.
Role Summary
The CRM Marketing Manager leads the technical and operational aspects of client marketing automation and lifecycle execution. This role is responsible for designing, building, testing, and maintaining scalable, compliant CRM and marketing automation programs that support client marketing strategies across the lifecycle.
Reporting to the Senior Manager, Client Marketing, the CRM Marketing Manager translates approved lifecycle and campaign strategies into reliable, high-performing automated programs. The role owns data quality, testing rigour, automation governance, and serves as the primary day-to-day partner to IT Applications and Data teams.
Responsibilities
CRM Automation & Technical Execution
Own end-to-end technical delivery of lifecycle and CRM automations from technical design through build, QA, launch, monitoring, and ongoing maintenance.
Translate approved program requirements into scalable technical solutions, including triggers, segmentation logic, suppression rules, branching, personalization, and cadence controls.
Design automation solutions that balance performance, compliance, scalability, and maintainability.
Create and maintain reusable templates, standard operating procedures, QA checklists, and build documentation to support consistent, scalable execution.
System Performance, Governance & Reliability
Own CRM platform hygiene, including naming conventions, folder structures, versioning, and documentation standards as they relate to marketing automation.
Proactively monitor automation performance to ensure accuracy, deliverability, and stability.
Identify, diagnose, and resolve automation and configuration issues within the CRM platform (e.g., logic errors, journey failures, data handling issues), and partner with IT Applications for underlying system defects or integration issues; document root causes and corrective actions.
Ensure technical implementations support internal governance and regulatory requirements, including consent management, opt-outs, exclusions, and contact cadence rules.
Analytics, Reporting & Measurement Enablement
Own CRM and marketing automation reporting setup, including tracking plans, tagging standards, dashboards, and monitoring routines.
Partner with the Data team to ensure correct event and data availability and that reporting accurately reflects system behaviour and campaign intent.
Ensure testing and experimentation designs are technically sound, measurable, and properly implemented.
Support Client Marketing Managers with reliable diagnostics related to journey health, deliverability signals, and system-driven drop-offs.
Troubleshooting & Continuous Improvement
Serve as the escalation point for CRM and automation issues within the marketing automation platform; troubleshoot configuration and logic failures, diagnose root causes, implement platform-level fixes, and partner with IT Applications for underlying system, infrastructure, or integration issues; document learnings.
Identify and recommend technical process improvements that enable lifecycle marketing at scale, including enhancements to data fields, triggers, governance rules, integrations, and monitoring.
Cross-Functional Collaboration & Enablement
Serve as the primary point of contact for IT Applications and Data teams for marketing automation feasibility, fixes, and enhancements.
Work closely with Client Marketing Managers as part of the same delivery team during planning to assess feasibility, surface risks, and recommend technically sound execution approaches.
Enable execution velocity by providing technical guidance, documentation, and QA standards to Client Marketing Specialists.
Contribute to CRM playbooks, automation standards, and enablement materials that raise overall lifecycle marketing maturity.
Qualifications
Post-secondary education in Marketing, Business, Information Systems, or a related field, or equivalent professional experience.
5–8+ years of experience in CRM, lifecycle marketing, or marketing automation roles with hands-on platform ownership.
Strong proficiency with marketing automation and CRM platforms (e.g., Dynamics 365, Customer Insights, Salesforce Marketing Cloud, Marketo, HubSpot, Braze, or similar).
Deep understanding of data structures, segmentation logic, consent management, automation design patterns, and QA methodologies.
Proven experience partnering with IT and Data teams in complex, integrated environments.
Strong analytical orientation with the ability to ensure data accuracy, diagnose issues, and support measurement integrity.
High attention to detail, strong documentation discipline, and a systems-oriented mindset.
Ability to operate autonomously within defined strategic direction and escalation frameworks.
Our Culture at Farber
At Farber, we’re in the business of helping people—and this ethos extends not only to our clients, but to our employees, partners. We are committed to taking action and to deliver an inclusive, diverse, and equitable workplace that our staff experience every day. This commitment also shapes our culture, which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events, and consists of staff volunteers, they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.
Farber encourages applications from all qualified candidates who represent the diversity of Canada.
We thank all candidates for submitting their resume, however, only those selected for an interview will be contacted.